How to drive more bookings adding reviews to Craigslist via Viscape’s Postlets-like application

Caroline Allison Caroline Allison
November 18th, 2009

Filed Under: Marketing your vacation rental

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Have you ever wondered how your reviews can help you on Craigslist?  The popular postlets application is really great for marketing rentals, however, what do you do when you want to use reviews to help market your vacation rentals and build trust?

In this article, I will show you how to take your Craigslist posting from drab to fab in a matter of 5 minutes.

Viscape is a new way to advertise your vacation rental – FREE.

I’m going to take you through step-by-step instructions for how to give your vacation rental a make over on Craigslist.  Using this application will you time  and empower you with the html tools handy to create a professional and credible post that will win more business and drive more bookings.

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So, here is our starting point – the traditional Craigslist posting.  Let’s take that Craigslist post from drab….

craigslist-traditional-looking-listing

Marketing your vacation rental on Craigslist - the display looks drabby compared to Viscape.com

…to fab in 5 minutes or less using Viscape’s free postlets-like Craigslist app.

craigslist-html-shows-another-instance-of-viscape-listing

Marketing your listing on Craigslist so it professionally showcases your vacation rental - www.Viscape.com

This app will save you hours of time from having to copy text and retrieve photos from your hard drive.  All of your property information is stored on the Viscape site, where travelers can comparison-shop for vacation rentals and plan their trip.  This is a great way to leverage Craigslist’s traffic and build credibility for your listings to better convert lookers into bookers.

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So, here are the steps:


STEP 1:  Enter your property information onto Viscape.  Include photos, videos, and reviews. Make sure you add lots of photos and videos.  And even more importantly, invite past clients to write reviews of your property and request that they post their own pictures and videos.


viscape-adding-property-info

2 minutes of entering in your vacation property information and voila! Time to get bookings! Viscape.com

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STEP 2:  Preview listing on Viscape and one-click copy your html code to post to Craigslist. Don’t forget to include photos, videos, and client reviews.

This code can also be used on Ebay, Front Page, and other sites that enable you to post your own html code.

viscape-html-code-can-use-this-to-post-to-front-page-craigslist-etc

Creating html code so you drive even more leads from Craigslist. Your vacation home looks more credible on Viscape.com

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STEP 3:  Paste your Viscape html code to the vacation rental section of Craigslist. Don’t forget to include photos, videos, and client reviews.

This is a multi-part process for which we will show multiple screenshots below –

Step-by-step Craigslist posting for vacation rentals.


Part 1:  Go the the “housing offered section” for the geo-targeted area, where you want to reach travelers.

craigslist-housing-offered-screen

Craigslist's "Housing offered" screen - Viscape.com

Part 2:  Go the the “vacation rentals section” for the geo-targeted area, where you want to reach travelers.

craigslist-select-vacation-rental-category

Select the "Vacation Rental" category on Craigslist - Viscape.com

Part 3:  Paste the html code into the body section of the ad.  Now add price, title, and location.

craigslist-post-html-code

Paste in Viscape's autogenerated html code into a Craigslist posting - Viscape.com

Part 4:  And voila!  Success!  Gosh-darn!  This ad looks phenomenal!

Now you can preview craigslist ad before making it public.  Watch out.  Sometimes, you must authenticate your post from your email account before it goes live.

craigslist-click-on-link-to-review-viscape-posting

This is how your Viscape posting will look on Craigslist. It will help drive more leads and bookings to your vacation rental.

Part 4b:  Preview of the the ad.  Lots of Pictures and viral features are shown on the ad, further helping to generate interest.


craigslist-review-ad-lots-of-photos-and-viral-features

Using Viscape, all of your 8 of your photos will show up on Craigslist. Keep in mind that Craigslist only let's you display 4 small photos. On Viscape, you can display up to 8 photos on Craigslist.

Part 4c:  Preview of the the ad.  Press continue to complete the craigslist posting for vacation rentals.

craigslist-press-continue-to-complete-ad

Preview of your Viscape vacation rental ad on Craigslist

Part 5:  Fill in the captcha.

craigslist-captcha-to-complete-listing

Craigslist requires you to fill in a captcha. They want to make sure you're human.

Part 6:  Confirmation that the vacation rental ad has been posted to craigslist.

craigslist-last-step-to-complete-posting

Last step to uploading your Viscape vacation rental listing onto Craigslist

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STEP 3:  Check your inbox to verify that your vacation rental craigslist post is complete.

Craigslist sends you a link for your ad.  Now you can view what it will look like live.

craigslist-confirmation-of-posting

Important: Make sure your confirm your Viscape listing on Craigslist

Here is the link to the ad as it appears live on the craigslist site.  It looks almost as if you are still on Viscape.


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Let’s compare the craigslist ad to Viscape…..

Here is the link to the ad as it appears live on the craigslist site.  It looks almost as if you are still on Viscape.

you-can-see-reviews-weather-prop-mgr-profile-on-craigslist1

As travelers browse Craigslist for vacation rentals, your Viscape listing stands out.

Note how on the craigslist ad – you can see REVIEWS, the nightly rate, and there is even a link to you with your information to help you build credibility and develop rapport with the traveler. There is even a link to maps and weather, which helps travelers make decisions.

And here is the listing on Viscape.


viscape-listing-display-showing-reviews

FACT: Reviews on your Viscape listing drive more bookings to your vacation rental

Here is how your personal profile can look on Viscape. You can display information about your network, your business, other listings, and travel preferences to develop rapport with travelers before they even inquire about the property.


viscape-property-manager-profile

Promote your vacation rental management business on www.Viscape.com

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What do you do when you want to re-post?

Log into your Viscape account. From your profile, you can edit and manage your property listings.


viscape-profile-manage-property-listings

Managing your vacation rental on www.Viscape.com

The whole posting process takes 1 minute per Craigslist post once you get the hang of Craigslist and know your way around.  Your property listing gets stored on Viscape.  We recommend you build your reviews to help market your listing.

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The nice thing about Viscape is that its free advertising for your vacation rental.  But its also a way to make comparison-shopping for vacation rentals and vacation homes for sale fast and easy for travelers.

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We’re adding new features all the time.  And we love feedback.  So let us know how the free html craigslist app works out.

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Happy bookings!


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